Program Spotlight: Bachelor of Arts in Media Advertising
This isn't your father's advertising industry. In fact, it's not even your older sister's.
In a virtual blink of an eye, the entire advertising industry had been turned on its head, moving from favoring newspapers, radio and television to including search engines, websites and social media.
This isn't your father's advertising industry. In fact, it's not even your older sister's.
In a virtual blink of an eye, the entire advertising industry had been turned on its head, moving from favoring newspapers, radio and television to including search engines, websites and social media.
This paradigm shift has opened up a world of opportunities for students interested in an advertising career. But to take advantage of all a career in media advertising has to offer, you need a combination of theoretical knowledge and hands-on experience.
One of the best ways to achieve both is to earn a media advertising degree online.
Here's a look at what it takes to earn your online degree in media advertising, and what you can do once you've achieved your goal:
Why start with online education?
If any program seems tailor-made for online education, it has to be media advertising.
The day-to-day business of being a media advertising professional is incredibly similar to being a student in an online Bachelor of Arts in Media Advertising program. Both require you to complete much of your work using the latest technology, meet deadlines and produce results. In that sense, there may be no better way to prepare for a successful career in media advertising than to earn an online degree.
In addition to establishing a solid foundation on which to build your career through a learning environment mirroring what you will experience in the real world, you'll also reap the inherent benefits of online education, which include:
- A mix of online courses with top faculty and real-world simulation exercises that help you develop both theoretical and practical experience
- Flexible scheduling that allows for a better work-life-school balance
- The ability to complete your classes from home, work, the library or your favorite coffee shop
Perhaps most importantly, you'll be gaining the knowledge and skills you need to embark on a successful career in media advertising.
What will you learn while earning your online degree?
Media advertising is a fast-paced field that requires an understanding of everything from communication theory to the principles of advertising, graphic design to copywriting, and creative strategy to the day-to-day workings of the field.
You'll gain knowledge and experience in all of that and more while earning your online bachelor’s degree in media advertising.
The curriculum is designed to ensure you are ready to hit the ground running once you've graduated. You'll have the skills to communicate effectively with clients and colleagues, to conceptualize the best ways to reach customers and to understand the differences between new media, print and broadcast advertising.
In addition, you'll have the opportunity to build your professional portfolio through a capstone project and an internship.
By the time you graduate, you'll be ready to join the workforce.
What can you do with your online degree in media advertising?
Once you've earned your degree, you can work in a variety of fields, including advertising, marketing and public relations. What’s more, the industry is growing, according to the U.S. Bureau of Labor Statistics.
One of the best things about a career in media advertising is that you can work in nearly any industry: retail, nonprofit, aerospace, technology, government and more.
Or you can start your own company.
But first, you have to gain the knowledge and experience.
What's next?
Interested in learning more about UTEP Connect and our 100% online undergraduate, graduate, and certificate programs? Reach out, and an enrollment counselor will contact you directly.