Top Tips on How to Get into Advertising
The advertising industry in the United States is expanding rapidly, with ad spending expected to reach $422.3 billion in 2024.
This growth is driven by companies investing heavily in marketing strategies to reach their target audiences. In addition to these investments, companies are also allocating significant resources to hire skilled professionals who can develop and execute effective advertising campaigns.
This growing demand for expertise has led to higher salaries in the industry. According to data from ZipRecruiter, the average annual pay for advertising professionals in the United States is approximately $93,333, translating to about $7,777 per month or $45 per hour.
With this rapid growth and the expansion of digital media, it's no wonder that more students are looking to break into the advertising industry. But what should you consider to build a successful career in this field?
In this blog post, we will provide a comprehensive guide on how to get into advertising. We will cover everything you need to know, from necessary skills and educational paths to tips for standing out in this competitive field.
5 Steps to Successfully Break into Advertising
- Identify Your Niche
- Gain Relevant Experience
- Build a Strong Portfolio
- Leverage Networking
- Continuously Learn and Adapt
Do You Need a Degree to Get into Advertising?
5 Steps to Successfully Break into Advertising
1. Identify Your Niche:
The industry is broad, offering various media advertising roles such as creative, account management, strategy, media planning, production, social media and web development.
To get started, research these different areas to understand what aligns with your interests and skills. This initial step is crucial as it helps focus your efforts. Remember, it's okay to change paths as you gain more experience; many professionals move between different roles throughout their careers.
2. Gain Relevant Experience:
Internships, apprenticeships and entry-level positions provide practical experience essential for understanding the industry's dynamics. Internships are particularly valuable as they offer real-world exposure and help build a professional network. They also allow you to clarify whether a specific advertising role suits you. Balancing part-time internships with other work can make this more financially viable.
If you're pursuing a bachelor's degree, there are also practical media advertising courses available that let you work on your own projects while you study.
3. Build a Strong Portfolio:
Having a robust portfolio is vital, especially for creative roles. This could include writing samples, ad designs, videos or social media projects. For instance, creating a social media campaign on a relevant topic can demonstrate your capability in managing and engaging audiences. Ultimately, your portfolio should highlight your skills and creativity to potential employers.
4. Leverage Networking:
Building connections with industry professionals can open doors to job opportunities. Utilize platforms like LinkedIn to connect with advertising professors, alumni, or professionals in the field. Participating in local advertising events or online workshops can also help expand your network.
Even if networking feels uncomfortable, it's a valuable skill that can significantly impact your career trajectory. Maintaining these connections can lead to future job opportunities as the advertising community is closely knit.
5. Continuously Learn and Adapt:
The advertising industry evolves rapidly with new technologies and trends. Staying updated with industry news from sources like Adweek or The Drum could be helpful. Learning new tools, especially digital and AI technologies, can give you a competitive edge.
Free courses from providers like HubSpot Academy, Think with Google and Meta can enhance your skills. Continuous learning ensures you remain relevant and adaptable in this fast-paced industry and embracing new developments like AI tools will make you more valuable to potential employers.
Do You Need a Degree to Get into Advertising?
While some professionals in the advertising industry emphasize practical experience and skills over formal education, having a degree can still be beneficial. Having a bachelor’s provides a foundational understanding of marketing principles and may make it easier to secure internships or entry-level positions.
Additionally, college professors often have extensive professional networks within the advertising industry. They may have worked in the field before transitioning to academia and can provide valuable insights, mentorship and connections. For instance, professors might introduce students to guest speakers from leading agencies, offer recommendations or even facilitate internships through their contacts.
Besides those benefits, getting a Bachelor of Arts in Media Advertising is now super convenient. With an online degree option, you can easily balance your job and family life while continuing your education. First-time college students get all the perks of an on-campus experience without any of the hassles. With UTEP Connect, you just need to bring your curiosity and eagerness to learn.
Are you intrigued?